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Business: Business Plans

A guide for students seeking Business resources in Kettering Library.

Business Plan

Steps to Create a Business Plan

Executive Summary

Your executive summary is a snapshot of your business plan as a whole and touches on your company profile and goals. Read these tips about what to include.

Company Description

Your company description provides information on what you do, what differentiates your business from others, and the markets your business serves. 

Market Analysis

Before launching your business, it is essential for you to research your business industry, market and competitors.

Organization & Management

Every business is structured differently. Find out the best organization and management structure for your business.

Service or Product Line

What do you sell? How does it benefit your customers? What is the product lifecycle? Get tips on how to tell the story about your product or service.

Marketing & Sales

How do you plan to market your business? What is your sales strategy? Read more about how to include this information in your plan.

Funding Request

If you are seeking funding for your business, find out about the necessary information you should include in your plan.

Financial Projections

If you need funding, providing financial projections to back up your request is critical. Find out what information you need to include in your financial projections for your small business.


An appendix is optional, but a useful place to include information such as resumes, permits and leases. Find additional information you should include in your appendix.

What makes your business unique? Determining this could help you stand out from the crowd and give you advantages over your competitors.


These books in the Kettering collection focus on writing your business plan. All are available for checkout.

Business Plan Template

SCORE, a nonprofit organisation dedicated to getting small businesses off the ground, provides an MS Word template for creating your own business plan.

The Elements of a Business Plan

Lots of people have ideas to start a business, but starting a successful business takes more than a good idea, it takes planning. Whether you want to start a business out of your garage or get your new venture funded by an angel investor, you need a business plan.

This video introduces the elements of a business plan from Ian Gordon of

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