KU Online SCM 612: Customer Relationship Management: Home

Customer Relationship Management is at the core of all effective supply chains. Students in this course examine the comprehensive set of processes and technologies necessary for managing potential and current customers. Students in this course examine effective ways of managing the customer relationship to ensure an effective supply of materials required for product development. A range of CRM software is examined.

The following links will take you to the library holdings for each topic. Once the page opens, you can narrow the results by utilizing the filters on the left side of the page, including "peer-reviewed," "full text online," and "publication date."

• Customer Relationship Management (CRM) - All Results, Books, Articles, Journals, Dissertations, Videos
• CRM Software/Technology - All Results, Books, Articles, Dissertations
• CRM in Supply Chain - All Results, Books, Articles, Dissertations
• Customer Satisfaction - All Results, Books, Articles, Dissertations, Videos
• Customer Acquisition - All Results, Books, Articles, Dissertations, Videos
• Omnichannel Communication - All Results, Books, Articles, Dissertations

To search all of Kettering's library resources, click here.

• CRM Basics: Unlock Business Growth Through Relationships (49m)
• Building Business Relationships (1h, 19m)
• Leveraging Your Relationship Capital (32m)

To view all Linkedin Learning content, click here.

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• Library 'General Inquiries': library@kettering.edu
  You may also email the specialized area directly:
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  • Research: libresearchhelp@kettering.edu
  • Access: libaccesshelp@kettering.edu
  • Archives/Special Collections: archives@kettering.edu

TEXT

• KU Library available for texting services at 810-255-9009
• KU Archives available for texting services at 810-255-0022

 PHONE

• For general inquiries and research assistance, please call the Librarians at 810-762-9598
• For information regarding materials (books/articles), your library account or reserves, please call Access Staff at 810-762-7814 
• For historical questions, please call the Archivist at 810-762-9690