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KU Online MRKT 679: Marketing Management: Home

A resource guide to connect Kettering University Online students in MRKT 679 to research resources provided by the library.

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Marketing Podcasts

Social Media Happy Hour: The Social Media Marketing Happy Hour Podcast hosted by Dawn Marrs Ortiz & Traci Reuter is designed for the network marketer, small business owner, entrepreneur, mlm professional, mompreneur, wahm, wahd, who is tired of the grind and ready to learn to leverage social media marketing sites

The McMethod Email Marketing Podcast: If you want to learn the ins and outs of e-mail marketing (still one of the most, if not the most profitable marketing channels) then this is the podcast for you. It includes interviews with people such as Drayton Bird, who has been in the email game longer than most (and sold his agency to David Ogilvy).

Online Marketing Made Easy: Amy Porterfield is well known for her expertise in Facebook advertising. Her podcast offers thoughts on creating your own online courses, video marketing, webinars and more.

Marketing Management


MRKT 679: Marketing Management — This course provides an overview of marketing’s role in connecting businesses to other businesses.

While this course will cover the basic Business Management topics, a special emphasis is placed on the best practices in market relationship management, supply chain management, and strategy development. 

Marketing Management Resources

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