This LibGuide was designed to assist students taking BUS 303 and those interested in new venture creation with identifying helpful library and other educational resources.
Use the tabs above or links below to navigate through the different types of information you will be looking for that will aid you in determining if your business will be viable to proceed with a business plan:
The Kettering University Librarians are here to help! Please feel free to reach out to your Library Liaison or visit the other librarians at the 3rd Floor LC Services Desk, call us at 989, or email us with questions.
This course in New Venture Creation exists as part of the Innovation and Entrepreneurship major concentration in The Bachelor of Science in Management degree program, the Innovation and Entrepreneurship minor field of study, and as an elective course through the School of Management at Kettering University. It is also offered in the Department of Logistics at Kyrgyz State Technical University in Bishkek, Kyrgyz Republic.
The fundamental purpose of the course is to give teams of students the opportunity to work through the steps required to develop a product or service into a feasible business model. In the Collaborative Online International Learning (COIL) format, these activities take place with students separated by national boundaries, pursuing the development of products or services that could be commercialized across national boundaries. However, there is no expectation that the students in this course create a full plan for the implementation of a business.
New Venture Creation: A Framework for Entrepreneurial Start-Ups
Concepts, Processes and Practice of Entrepreneurship A Primer on Innovation and Venture Creation
Entrepreneurial Strategy: Starting, Managing, and Scaling New Ventures