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KU Online SCM 612: Customer Relationship Management: Home

Students in this course examine effective ways of managing the customer relationship to ensure an effective supply of materials required for product development.

Supply Chain Resources

Supply Chain Podcasts

Supply Chain Insights: Supply Chain Insights is focused on delivering independent, actionable and objective advice for supply chain leaders.


Logility Video Podcasts: These informative supply chain videos are full of ideas and practical guidance that can help you tackle the unique challenges supply chain managers face every day.


Supply Chain and Logistics Management: The Cranfield Centre for Logistics and Supply Chain Management provides an international focal point for advanced teaching and research in the field of logistics, supply chain management and transportation management.

Customer Relationship Management

SCM 612: CUSTOMER RELATIONSHIP MANAGEMENT​ — Customer relationship management is at the core of all effective supply chains. Students in this course examine the comprehensive set of processes and technologies necessary for managing potential and current customers. Students in this course examine effective ways of managing the customer relationship to ensure an effective supply of materials required for product development. A range of CRM software is examined.

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Dawn Olmsted-Swanson
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