Mostly full text, a major business resource that includes access to business news, market research reports, company profiles, SWOT analyses, and Harvard Business Review. Also included are thousands of relevant videos.
Click here for Database Tutorial made by KU Librarians.
To create a persistent link that can be shared with Kettering-affiliated users, you will first locate the material in the database that you want to share. Then, you will click the 3 vertical dots to the right of the title.
Click "Share" from the menu. Once a new box opens, click "Create Link" to access the shareable URL. Copy the URL and share in syllabi, emails with colleagues and students, etc.
Business Source Elite provides full-text coverage for over 1,000 business publications and economics journals, including nearly 500 peer-reviewed publications dating as far back as 1985. It contains full text from the world's top management and marketing journals, including:
With more than 10,000 company profiles and SWOT analyses from Datamonitor and MarketLine, you're sure to find the info you seek. Also included in the subscription are more than 75,000 videos from the Associated Press, dating back to the 1930s.
Searching in Business Source Elite
Type any combination of title, keyword, author, or subject in the search box on the database homepage.
The results page will give you many options to filter down your results, such as publication date range, peer-reviewed, full text, source type, subject, etc. Click "All Filters" to open the vast options.
To open the resource you want, click on the title or one of the options below the listing that says "PDF," "Online Full Text," or "Linked Full Text." If you see "Request Item," it means you need to contact the library, and we can request it from another library for you.
The file will open and allow you to read, share, print, or download the document (icons at top right of the page).
If you need further assistance, please contact the Kettering University Library.
In the main search box on the database's homepage, you can type "SWOT analysis" and add the name of the company to find reports. For this one, we searched for Starbucks.
Once you choose the report you want to open, click PDF full text. The PDF will open in your browser and you will be able to read, save, and print from that screen using the icons at the top right of the page.
There is no filter to search only videos, but you can do a basic search on the main Business Source Elite page, then scroll down the results page to a banner of various related videos and click "view all results" to the top right of the image screenshots.
